Download Free The Audience Experience Book PDF

Download The Audience Experience Online Book PDF

ByJennifer Radbourne,Hilary Glow,Katya Johanson

The Audience Experience

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24

Books are the ultimate Dumpees: put them down and they’ll wait for you forever; pay attention to them and they always love you back.

Synopsis

The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.

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